#YoungEurope
European Youth Parliament (EYP)
📣 Galvanising leadership, cultivating connections across #YoungEurope
We facilitated EYP's digital evolution, fostering genuine connections to enhance leadership impact beyond follower counts.
Challenge
Since 1987, the European Youth Parliament (EYP) has been at the forefront of fostering youth activism across Europe. Despite its robust offline presence, the organisation lacked a cohesive social media strategy to match its expansive mission and impact.
Insight
Social media is a powerful tool for any organisation, but for a platform like EYP, it's more than about connecting to an audience – it's about connecting with their mission, that of empowering young people across Europe to spark conversations, create engagement, make a change.
So managing the organisation’s social media wasn’t just a challenge to grow its following – it was an opportunity to reinforce its purpose, leveraging social media to strengthen member bonds, expand the community, and solidify its standing as Europe's premier youth network.
Answer
Over nearly two years, our collaboration aimed to reshape EYP's digital presence into a dynamic hub for meaningful dialogue and community building. Beyond audience engagement, we nurtured conversations among young minds, aligning seamlessly with the organisation's goal of empowering youth across Europe. Working closely with their communication team, we crafted a strategic social media calendar, ensuring posts resonated with specific audience segments while embracing internal communication efforts to connect directly with members.
🚀 From ideation to reporting, orchestrating digital success
- Ideation and content development: Crafted posts resonating with EYP's diverse audience.
- Copywriting and messaging: Developed compelling copy to amplify the impact of each post.
- Visual asset creation: Designed visually engaging assets reflecting the organisation’s brand identity.
- Strategic scheduling and content management: Ensured timely and strategic post releases for maximum impact.
- Comprehensive performance reporting: Generated a comprehensive social media report for the 2020-21 period.
📈 Holistic echoes of success
It was more than elevating the numbers. It was empowering the community.
- Strategic growth: 141 thoughtfully crafted posts led to a remarkable 25% growth in EYP's social media following year-on-year, echoing a growing community.
- Tweeting triumphs: Ad-hoc services like live-tweeting from events reached peak engagement on Twitter, creating moments etched in the digital memory.
- LinkedIn luminary: A focused strategy showcased a 35% growth and doubled profile views, solidifying the platform’s professional identity.
📢 Positioning for growth, reinforcing EYP's leadership
Our detailed social media report helped establish good practice in social media management, supporting the organisation's scale and potential, covering:
- In-depth analysis of all social media channels with graphs, statistics, and visualisations.
- Identification of trends, patterns, and top/bottom performer posts.
- Internal communication reporting to strengthen member connections.
- Recommendations for the following year, utilising global communication trends and reports.
Impact
Insights that click, numbers that matter
Facilitating authentic connections across borders, our strategic digital initiatives transformed the organisation’s online presence, resonating with their mission and reinforcing their leadership in #YoungEurope.
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