Selin - Branding Multicultural Music
Warner Music
👩🎤 Branding of a Star: Revamping Selin’s Online Presence
We aligned Selin's online presence with her identity, poised for growth.
Challenge
Warner Music welcomed Selin Gecit, a promising talent, in 2020 at the age of 22. With over 10 singles, 4 music videos, and collaborations with renowned artists like Roxane, Sertab Erener, and Mahmut Orhan, Selin was on the brink of stardom. However, her digital presence required an uplift to align with her evolving public image.
With an extensive social media footprint and global billboard presence, Warner Music sought a website that authentically represented Selin's journey.
Insight
Understanding the significance of a cohesive brand identity, we recognised the opportunity to transform Selin's website into a dynamic hub that not only showcased her music but also captured her unique personality in a crowded music industry, while providing a solution that complements her dynamic career trajectory.
Answer
We utilised Webflow to enhance selinofficial.com, focusing on immersive storytelling and dynamic visuals. This resulted in an engaging user experience, complemented by a post-launch blog strategy to sustain audience interest and brand growth.
🚀 Strategic branding: Refining Selin’s digital footprint
- Website development using Webflow
- Creation of immersive audiovisual content
- Strategic messaging refinement for the bio section
- Implementation of post-launch blog strategy
📈 A visual and verbal ode to diversity
Celebrating Selin's diverse background and eclectic musical influences, we meticulously crafted messaging and visual elements that resonate with her multilingual, global persona. From her upbringing spanning Northern Ireland, Turkey, and the United Kingdom to her musical palette ranging from jazz to rock, our approach unified the rich tapestry of Selin's life experiences into a cohesive brand identity.
Impact
Striking the right chord
Our collaboration with Warner Music resulted in a digital evolution for Selin, positioning her as a dynamic and authentic artist in the digital landscape. The revamped website and ongoing blog strategy have fostered deeper connections with fans and propelled Selin's brand to new heights.Starting January 2023, selinofficial.com is live and serving as the brand-face to Selin’s 500,000 fans.
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